Hope for Tomorrow is a cancer charity thata pproached us to design their printed material for a fashion fundrasier. The brief was to design a letterhead, invitation and event brochure that would link the charity with textile fashion and make the recipients want to attend the £2,500 a head gala dinner.
The charity likes to see interpretations of their logo, this allowed me as a designer to break the normal restraints of brand guidelines and combine their logo with fashion and textiles.
The final designs stemmed from a fashion designers use of swatches and pins that collectively create the Hope for Tomorrow’s logo (two swans and a rainbow). The letterhead was sent out first, then the invitation, and the brochure was received at the event, revealing the complete logo.
The overall feel was soft, elegant, tactile and personal. The human handmade element was very important to the charity as they want to be seen as human rather than a detached brand. I personally stamped, cut and pinned all 500 letters invites and brochures in my own time to make this project possible, showing just how far I will go for a worthy design.