While working for Dragoman I have helped to strengthen their brand and make it more concise, so that when you see it you know that it is Dragoman, this culminated in the Dragoman Stand that just ‘shouted’ the
Dragoman personality. My favourite part of the stand was the Dragoman bags, which were concept lead in that the handle help to create part of the winding road that the truck drives on, and reinforces the strap line.