During my second year at Dragoman we wanted to do something completely different for the Destinations Travel show.
After being there the previous year it became quite apparent to us that everyone looked very clean-cut and corporate in their stands design, we wanted to stand out and really give people a taste of the wild, roughness of true adventure travel. So rather than a standard shell I designed our space out of old pallets which gave a wonderful rustic feel and covered the wall with the photos and experiences from the trips, highlighting the fact that they could be your memories hanging on your wall at home. Everyone loved the stand and it drew in a great crowd, and won best of show.