Addison corporate marketing is situated in SE1 next door to Borough Market, so when they came to us and asked us to design a 2010 calendar for them, I jumped at the chance.
The brief was to design a calendar that shows the market as it really is. Focusing on seasonal goods that can be purchased, and the community. The purpose of the calendar is to raise money for the regeneration of the market and the surrounding area, so the design had to be cost effective.
My idea was very simple, use paper bags that are found in markets, print the calendar onto them and string them together, giving an authentic market feel.
There are 12 bags, one for each month and each with its own seasonal colour. On the front of the bag is a recipe or suggestion from a member of the community and a photograph to support that suggestion, and on the back is the calendar for that month, stating dates and times that the market is open.