One World Action’s 2008 Annual report was quite a challenge, as it was very important to the charity that their report met accessibility standards. The smallest point size allowed under these guidelines is 12pt, which meant that we had to work closely with OWA with regards to the amount of copy. The challenge for me was to create a design that looked elegant and spacious despite the point size, the challenge for OWA was to write copy that was straight to the point and stuck to very ridged word counts.
The overall result is a bright, vibrant and spacious report that gives the reader the most important information in a concise and visually interesting way.
Unlike most charities OWA didn’t want to dwell on the negative they wanted to show the positive effect that they have had, and I decided to show this through colour, which also linked to the vivid colours of the sari’s and clothing of people who they have helped. It was also important to include larger images so that the reader can truly see the happiness on the faces and connect with them.