Starlight Event Brochure
Starlight approached Addison to design a event brochure for a fundraiser. The charity grants wishes for sick & terminally ill children, they wanted to promote the positive rather than the negative.
Many children who have their wishes granted get better or improve, because it shows them that there is hope, a light in the darkest of times. This is where the idea for the cover ‘creating light in the dark’ came from.
To emphasize this point, and keep the charity in peoples mind after the fundraiser, glow in the dark ink was used on the typography, so that when the guests left the event the book would light in the dark.
The overall feel for the brochure was fun and eclectic to highlight the type of work that the charity does, but still elegant and sophisticated to appeal to audience of donators.
Addison corporate marketing is situated in SE1 next door to Borough Market, so when they came to us and asked us to design a 2010 calendar for them, I jumped at the chance.
The brief was to design a calendar that shows the market as it really is. Focusing on seasonal goods that can be purchased, and the community. The purpose of the calendar is to raise money for the regeneration of the market and the surrounding area, so the design had to be cost effective.
My idea was very simple, use paper bags that are found in markets, print the calendar onto them and string them together, giving an authentic market feel.
There are 12 bags, one for each month and each with its own seasonal colour. On the front of the bag is a recipe or suggestion from a member of the community and a photograph to support that suggestion, and on the back is the calendar for that month, stating dates and times that the market is open.
Hope for Tomorrow is a cancer charity thata pproached us to design their printed material for a fashion fundrasier. The brief was to design a letterhead, invitation and event brochure that would link the charity with textile fashion and make the recipients want to attend the £2,500 a head gala dinner.
The charity likes to see interpretations of their logo, this allowed me as a designer to break the normal restraints of brand guidelines and combine their logo with fashion and textiles.
The final designs stemmed from a fashion designers use of swatches and pins that collectively create the Hope for Tomorrow’s logo (two swans and a rainbow). The letterhead was sent out first, then the invitation, and the brochure was received at the event, revealing the complete logo.
The overall feel was soft, elegant, tactile and personal. The human handmade element was very important to the charity as they want to be seen as human rather than a detached brand. I personally stamped, cut and pinned all 500 letters invites and brochures in my own time to make this project possible, showing just how far I will go for a worthy design.
One World Action’s 2008 Annual report was quite a challenge, as it was very important to the charity that their report met accessibility standards. The smallest point size allowed under these guidelines is 12pt, which meant that we had to work closely with OWA with regards to the amount of copy. The challenge for me was to create a design that looked elegant and spacious despite the point size, the challenge for OWA was to write copy that was straight to the point and stuck to very ridged word counts.
The overall result is a bright, vibrant and spacious report that gives the reader the most important information in a concise and visually interesting way.
Unlike most charities OWA didn’t want to dwell on the negative they wanted to show the positive effect that they have had, and I decided to show this through colour, which also linked to the vivid colours of the sari’s and clothing of people who they have helped. It was also important to include larger images so that the reader can truly see the happiness on the faces and connect with them.
While at Consense I also designed for their sister company 2C’s Communications. Meyer Bergman wanted a 113 page 2012 brochure designing that would show how they combine world-class design with exceptional facilities to attract and retain free-spending clientèle to the retail environments.
The brochure showcased financial reports and case studies. I designed it with a high profile appearance, using a black, white and red corporate colour pallet. I saved colour imagery for the large double page spread case study chapter dividers, to help break up the extensive copy, creating relief breaks for the reader.
The design required a well though-out typographic hierarchy and great attention to detail.
I artworked the document for print and went on press to ensure highest print quality. The final document has a spot UV varnish of their bull logo and matt laminate on the cover, and smooth quality paper on the side to show the imagery in the best light to create sophisticated look and feel.
Spangle is a well known jewellery shop in Ipswich Town Centre, so when they approached me to refresh their brand and shop I was honoured and excited.
I simplified and smoothed the flower giving it a much more modern, vector feel and introduced a softer colour pallet.
I produced the exterior signage, window and counter graphics, plus numerous flyers.
While working for Dragoman I have helped to strengthen their brand and make it more concise, so that when you see it you know that it is Dragoman, this culminated in the Dragoman Stand that just ‘shouted’ the
Dragoman personality. My favourite part of the stand was the Dragoman bags, which were concept lead in that the handle help to create part of the winding road that the truck drives on, and reinforces the strap line.
Working alongside a team of designers we would produce a monthly magazine for the staff of ING.
We would work closely together to maintain the established look and feel and all work on different areas of the magazine in each issue. The overall look and feel was always light, so that the articles would seem easy and quick to read making the magazine the perfect way for employers to each their employees during their lunch and tea breaks,
Zurich wanted an internal magazine, that would be able to reach their employees and highlight important factors that are effecting the Industry.
The style links with the Zurich brand through colours, and typeface but they wanted the magazine to be more attention grabbing to get their employees to pick it up.
The first edition was received positively, and the publication is still going strong.
The brief set by the YCN (Young Creative Network) in association with Dorling & Kindersely was to design an interactive tactile book for children aged between 1-4 which would be educational and fun for both parent and child.
The original idea for the book came from the material bubble wrap and how all people no matter what their age can’t resist the fun of pooping it. The idea then progressed into a tactile book which uses die cuts, add-ons and fold outs to teach children about rhythm, rhyme and repetition. The poem was written so that whenever the child hears the words “pop” or “popping” they are allowed to pop a bubble.
I really enjoyed creating and designing this book, because it really allowed me to experiment with using common materials in unusual ways. The judges of the YCN also liked it and awarded it a Commendation in the competition, as well as featuring in the YCN 06 Competition winners book. Dorling Kindersley also gave me £200 prize money.
During my second year at Dragoman we wanted to do something completely different for the Destinations Travel show.
After being there the previous year it became quite apparent to us that everyone looked very clean-cut and corporate in their stands design, we wanted to stand out and really give people a taste of the wild, roughness of true adventure travel. So rather than a standard shell I designed our space out of old pallets which gave a wonderful rustic feel and covered the wall with the photos and experiences from the trips, highlighting the fact that they could be your memories hanging on your wall at home. Everyone loved the stand and it drew in a great crowd, and won best of show.
